SELECTED WORK
Real work.
Real outcomes.
Every case study here is grounded in a real problem, shaped by real research, and measured against real business outcomes. No hypotheticals.
2022 – 2024
AIRLINE COMMERCE
IndiGo Booking Ecosystem
Redesigning a 50M-user booking flow for conversion, clarity, and scale.
22%
Ancillary Revenue
18%
Drop-off Reduced
50M+
Users Annually
1
Innovation Award
2022 – 2023
ENTERPRISE APP
CrewPal Operations Platform
Simplifying high-stakes operations for 8,000+ IndiGo cabin crew.
25%
Crew Satisfaction
18%
Scheduling Errors Down
8K+
Crew Members
14
Screens Reduced to 4
2021 – 2024
DESIGN INFRASTRUCTURE
Enterprise Design System
One system powering 10+ IndiGo products and a 15-person design team.
40%
Faster Delivery
200+
Components Built
10+
Products Using It
60%
Design Debt Reduced
2023
MARKETPLACE
IndiGo Holidays Marketplace
Personalised hotel bundles driving 22% ancillary revenue growth.
22%
Revenue Growth
34%
Listing Abandonment Down
2023
Innovation Award
6
Weeks to Launch
2015 – 2018
MARKETPLACE
Quikr Marketplace Redesign
Scaling UX for 30M users during India's classifieds gold rush.
30M+
Monthly Users
18%
Support Response Up
20%
Email CTR Up
11→6
Listing Steps